It's supposed to be a fashion item, a fundraiser, a connection-forger and a spokesperson-creator - a host of missions for one T-shirt.
The T-shirt is part of the NU Campaign, which will be using clothing to raise awareness and funds for a cause.
NU sells T-shirts with Israeli stories on them in an attempt to forge lasting connections between the wearers and the Israeli experience. The campaign is geared towards young adults and offers them a way to get involved in Israel on more than just a superficial level.
"We're just using a simple fashion and clothing to make a statement," explained David Kramer, the mastermind behind the campaign.
The campaign was named NU because the term "Nu?" - Hebrew slang for "So?" - is provocative.
"It begs a person to react and respond," Kramer, 30, said.
And because the goal of the campaign - an all-volunteer affair - is to engage the public, Kramer wanted to create a brand name that does exactly that.
NU came on the scene a little more than a month ago, with the debut of its first T-shirt, a Sderot-themed top. The front bears a large 15, representing the number of seconds Sderot residents have between the time an air raid siren sounds until the time a rocket from Gaza hits their region.
The 15 is actually composed of words with Sderot statistics, facts about Kassams and stories about specific victims. It also incorporates related themes such as Gilad Schalit and the phrase "Never again," a reference to the Holocaust.
The T-shirt is part of the NU Campaign, which will be using clothing to raise awareness and funds for a cause.
NU sells T-shirts with Israeli stories on them in an attempt to forge lasting connections between the wearers and the Israeli experience. The campaign is geared towards young adults and offers them a way to get involved in Israel on more than just a superficial level.
"We're just using a simple fashion and clothing to make a statement," explained David Kramer, the mastermind behind the campaign.
The campaign was named NU because the term "Nu?" - Hebrew slang for "So?" - is provocative.
"It begs a person to react and respond," Kramer, 30, said.
And because the goal of the campaign - an all-volunteer affair - is to engage the public, Kramer wanted to create a brand name that does exactly that.
NU came on the scene a little more than a month ago, with the debut of its first T-shirt, a Sderot-themed top. The front bears a large 15, representing the number of seconds Sderot residents have between the time an air raid siren sounds until the time a rocket from Gaza hits their region.
The 15 is actually composed of words with Sderot statistics, facts about Kassams and stories about specific victims. It also incorporates related themes such as Gilad Schalit and the phrase "Never again," a reference to the Holocaust.
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